Who do you think a VEER is?
"A Tribute to VEER."

The Veer

Veer is an initiative which encourages every Indian citizen to play the role of an enabler and help people with disability unleash their true potential. After the success of the first season, Veer season 2 will adapt an emotional route of showcasing VEERs’ inspiring stories and current challenges faced by them.

Veer season 2 aims to attain three broad objectives:

  • Raise funds to provide training to 2000 disabled people in order to make them employable.
  • To sensitize the nation at large about the true potential of people with disabilities.
  • To advocate various policy decisions aimed at bettering the life of people with disabilities.

All it takes is Rs. 10000 to provide skill based training to one person with disability and the initiative aims at raising Rs. 2 Crs in order to train 2000 people with disabilities.
The American India Foundation – a stakeholder in the initiative will provide this training to 2000 individuals.

Facts & Figures

2 out of 100 people in India are disabled India Census, 2001
Globally, 15 out of 100 people have some form of disability WHO, 2013
Globally, more than half of the people with disabilities can’t afford health care WHO, 2013
More than 90 % of children with disabilities in developing countries do not attend schools UNESCO
Only 3% of the world’s adult with disabilities are literate UNDP, 1998
Persons with disabilities are up to three times more likely to be victims of physical and sexual abuse
66% of the people with disabilities are unemployed
65% of the people with disabilities do not have a disability certificate
Around half of ATMs in India are not disabled-friendly
It takes six months to a year to get a disability certificate
More than half the seats reserved in IITs for students with disabilities go vacant
People with disabilities are discriminated on grounds of legal incapacity in over 150 laws.
Source: Disability News and Information Service
Disabled children are five times more likely to be denied admission than SC/ST children
Disabled schoolchildren rarely progress beyond primary level
Cheque books inaccessible to the visually impaired due to lack of Braille alphabets
(Source: www.cis-india.org)

How to Contribute?

This can be done simply! Just click on the ‘Take Action’ tab above to make a monetary contribution. All it takes is Rs. 10000 to provide skill based training to one person with disability and the initiative aims at raising Rs. 2 Crs in order to train 2000 people with disabilities. The minimum contribution that you can make is Rs. 500.

Celeb’s Quotes

Together with Thums Up, Being Human has launched Veer, a campaign that recognizes the potential of differently abled individuals and provides them with a level playing field. We are thankful to Network 18 and AIF for their support.

I grew up in a school where we were taught to treat everyone equally, so in my eyes they are not disabled. I, Deepika Padukone, appeal all of you to come forward and donate generously to this cause.

Deepika Padukone


We have to help those people who are disabled and do something for them. If we can help them in any way,I think it is a great initiative. Please come forward and donate generously because those people need your help.

Virender Sehwag

Indian Cricketer

Our society in particular is very impatient and we are not sensitive towards the speacially abled. It'll be really nice if you out of your huge funds just donate seven thousand five hundred, out of that money this particular person will be skilled and make a living for a lifetime.

Shefali Talwar


One of the greatest challenges that a specially abled face is the lack of employment opportunities. Donate generously, just seven thousand five hundred rupees will give one specially abled person an opportunity to be employed. Surely we can do this!

Shabana Azmi


Anything which is backed by television, endorsed by celebrities or what becomes fashionable can also go about in a circular way and create a kind of an awareness. The money we donate seven thousand five hundred rupees goes into creating employment for one handicapped person,it can change his life.

Rina Dhaka

Fashion Designer

We should become a more inclusive society and like I said you should get them onto the mainstream. Please come forward and donate seventy five hundred rupees to the CNN-IBN cause for the specially abled, because by doing so you will make one specially abled person employable.

Pratibha Prahlad

Indian Classical Dancer

For me, they are a great source of inspiration. For me, I also find that it is our duty as a society to give them the same opportunities. I'd like to request you to come forward and give specially aided people a better opportunity in life.With seventy five hundred rupees alone you can create a life of another human being. Please come out and donate generously.

Leander Paes

Indian Tennis Legend

Our country has a very large number of differently abled people, They are very capable but they often need help of one kind or the other. I would therefore appeal to each one of you to come up and be generous and help the people in a way that they can help themselves. Open your purse strings,open your heart and be generous.

We need to be more sensitive, otherwise we would have had much better infrastructure for physically handicapped people and physically handicapped children as well. Please come forward and donate generously, it's a very good cause and I hope that by donating seven thousand five hundred rupees, you are making one special person employable.

Gautam Gambhir

Indian Cricketer

We should be far more tolerant, far more receptive to these people, because they are special. Please all of you come forward and give as much as you can.

To promote a cause such as ours, we need to apply the Golden Triangle Theory, which is about the Civil society, Business and Government. I believe, if the three bodies put their heads and minds together, they can come out with excellent solutions. For me, as a corporate and the brand owner of Thums Up which is all about realizing and unleashing the inner strength, this is very important. (Everyone has the inner strength, only realization is required).

Deepak Jolly

Thums up

Irrespective of whether you are specially-abled or abled, economic independence is a critical thing for everyone. We need to empower the persons with disability from being a liability to an asset. At the American Indian Foundation, we have been working on the whole livelihood space for the last eight years to make such people financially independent.

Hemant Paul


Veer Supporters

Campaign Partners


Thums Up

Thums Up is the largest sparkling cola and most preferred cola brand in India. Thums Up is truly an iconic Indian brand that symbolizes the strength required to unleash the potential within and encourages the youth to take the leap of faith and change their reality.
To know more, please go to www.coca-colaindia.com.

Being Human Foundation

To increase the reach and corpus of the foundation, Salman Khan has undertaken initiatives such as Being Human art and Being Human Merchandise. Proceeds from the activities of these initiatives go towards spreading education and healthcare for the underprivileged.

American India Foundation

The American India Foundation is committed to catalyzing social and economic change in India and building a lasting bridge between the United States and India through high-impact interventions in education, livelihoods, public health, and leadership development, with a particular emphasis on empowering girls and women to achieve gender equity. Working closely with local communities, AIF partners with NGOs to develop and test innovative solutions and with governments to create and scale sustainable impact. Founded in 2001 at the initiative of President Bill Clinton following a suggestion from Prime Minister Vajpayee, AIF has impacted the lives of 2.5 million of India’s poor and aims to reach 5 million by 2018-19.


CNN-IBN is India’s leading English News Channel and is one of the most respected and trusted sources for news and information in the country today. The channel uses cutting edge broadcast technology and world class production qualities to bring to its viewers news that is unmatched in quality. CNN-IBN has been the world’s window to India and India’s window to the world. The channel has been a ‘thought leader’ and has pioneered several path breaking initiatives.


IBN7 is a national Hindi News Channel focused singularly on presenting news in a “no-nonsense manner” and delivering truth to the viewers. The channel is aligned to the spirit of ‘Utsaah, Umang and Umeed’ of a new changing India. The programming on IBN7 has always been innovative, insightful and relevant, and this has ensured that IBN7 stands out in the cluttered Hindi News genre. In the past eight years, IBN7 has indeed emerged as a thought leader in the Hindi news space. The channel’s commitment to the highest journalistic standards and quality content has ensured that it has won over 45 awards.

The Hans Foundation

The Hans Foundation Transforming lives of socially and economically disadvantaged communities in India by providing quality access to education, health care and livelihoods.


The Department of Disability affairs (Govt. of India) came into being in 2012 to give a focused attention to the needs of the PwDs. In addition to running seven National Institutes dealing with different types of disabilities and seven Composite Regional Centres (CRCs), the Government supports through rehabilitation services to PwDs and runs courses for and funds the NGOs similar initiatives.